Monday, July 06, 2015

All Other Difficulties are of Minor Importance

Dean Reinke
Deans’ Stroke Musing
Friday, July 3, 2015

Another great post from Seth Godin. This applies directly to our failing stroke associations. They are pushing easy research/press releases that identifies items that cause stroke risk. There is nothing controversial or hard about this. When they could work on the f*ckingly hard problems in stroke.   "All other difficulties are of minor importance”.

The Wright Brothers decided to solve the hardest problem of flight first. It's so tempting to work on the fun, the urgent or even the controversial parts of a problem.

There are really good reasons to do the hard part first, though. In addition to not wasting time in meetings about logos, you'll end up getting the rest of your design right if you do the easy parts last.

See the original article:

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